Introduction to Demand
Demand is the amount of a good/service that a consumer is willing and able to purchase at a given price in a given time period.
*If a consumer is willing to purchase a good, but cannot afford to, it is not effective demand.
A demand curve is a graphical representation of the price and quantity demanded (QD) by consumers.
* If data were plotted, it would be an actual curve. Economists, however, use straight lines so as to make analysis easier.
Individual and market demand
Market demand is the combination of all the individual demand for a good/service.
*It is calculated by adding up the individual demand at each price level.
The Monthly Market Demand for Newspapers in a Small Village
Customer 1 Customer 2 Customer 3 Customer 4 Market Demand
30 15 4 4 53
Individual and market demand can also be represented graphically.
Market demand for children's swimwear in July is the combination of boys and girls demand
Diagram analysis
A shop sells both boys and girls swimwear.
In July, at a price of $10, the demand for boys swimwear is 500 units and girls is 400 units.
At a price of $10, the shops market demand during July is 900 units.
What is the difference between a movement along the demand curve and a shift of the demand curve?
How do substitutes and complements affect the demand for a product?
What is the concept of price elasticity of demand and how is it calculated?
How does consumer income influence the demand for normal and inferior goods?
What role do consumer preferences play in determining demand?
How do expectations about future prices affect current demand?