• Supply is the amount of a good/service that a producer is willing & able to supply at a given price in a given time period

• A supply curve is a graphical representation of the price and quantity supplied by producers

  • If data were plotted, it would be an actual curve. Economists, however, use straight lines so as to make analysis easier

• The supply curve is sloping upward as there is a positive relationship between the price and quantity supplied

  • Rational profit maximizing producers would want to supply more as prices increase in order to maximize their profits

Individual & Market Supply

• Market supply is the combination of all the individual supply for a good/service

  • It is calculated by adding up the individual supply at each price level

The Monthly Market Supply Of Bread From 4 Bakeries In A Small Town

• Individual & market supply can also be represented graphically

Diagram Analysis

• In New York City, the market supply for smart phones in December is predominantly the combination of iPhone & Samsung supply

• At a price of $1000, the supply of iPhones is 300 units & the supply of Samsung phones is 320 units

• At a price of $1,000, the market supply of smart phones in New York City during December is 620 units

Movements Along a Supply Curve

• price is the only factor that changes (ceteris paribus), there will be a change in the quantity supplied (QS)

  • This change is shown by a movement along the supply curve

    
    

Diagram Analysis

• An increase in price from £7 to £9 leads to a movement up the supply curve from point A to B

  • Due to the increase in price, the quantity supplied has increased from 10 to 14 units

  • This movement is called an extension in QS

    
    

     

• A decrease in price from £7 to £4 leads to a movement down the supply curve from point A to C

  • Due to the decrease in price, the quantity supplied has decreased from 10 to 7 units

  • This movement is called a contraction in QS