The law of demand states that when there is an increase in price, there will be a fall in quantity demanded
Economists are interested by how much the quantity demanded will fall
Price elasticity of demand reveals how responsive the change in quantity demanded is to a change in price
The responsiveness is different for different types of products
Calculation of PED
PED can be calculated using the following formula
To calculate a % change, use the following formula
A firm raises the price of its products from £10 to £15. Its sales fall from 100 to 40 units per day. Calculate the PED of its products
Step 1: Calculate the % change in QD
Step 2: Calculate the % change in P
Step 3: Insert the above values in the PED formula
