Chapter - 12
Pages Covered - 51-52
Hand Written Card
Time Taken - 1 Hour +
Determinants Of PED : Brief
Substitution - Key Point
Income - Key Point
Necessity
Habits And Addiction ( Fashion And Tastes Included ) - Key Point
Advertising And Brand Loyalty
Time - Key Point
Durability
Costs Of Switching
Substitution
If The Substitution Level Is Really High For Goods And Service The PED Value Will Tend To Be More Higher As Certain Products Will Have A Increase In Price Which Makes Suppliers Substitute A Product With Low Price
Example - Let's Assume Weekly Coffee Is Sold For 10 Dollars But Tea Is Sold For 5 Dollars Weekly, Many People Will Choose Tea For Coffee According To The Price
Income
Necessity
Habits, Addiction, Taste And Fashion
Advertising And Brand Loyalty
Time